Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

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  • What would be the key factors in choosing a cruise holiday rather than a holiday in a hotel?
  • Why do cruise companies offer excursions?
  • What is the reason for including food in the price?
  • Why might somebody prefer a small ship rather than a large one with more facilities?
  • Why do ocean liners offer entertainment and gourmet food?

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