The “why” of the customer’s perception and behavior is very different and exceptionally troublesome subject; it cannot be handled here. A learning of customer view must go before any thought of the purposes of the conduct. The consumer or customers are liable behaved differently in different situations purposely as they have a different mindset towards purchasing products as they keep in mind the various factors that include budget estimation, product brand, good quality and most important one are discounting and bargaining on their purchases.

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