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Assignment 4: Presentation

Due Week 9 and worth 70 points

After you have fleshed out your business plan you will have the information
you will need for a slide presentation (e.g., PowerPoint). This 12-slide
presentation conveys the most important aspects of your business in a short
time. More sophisticated investors, such as angel investors and venture
capitalists, will typically not look at your written business plan until they
have seen your slide presentation.

Presentation (MS PowerPoint or equivalent)

  1. Create a 12-slide presentation. Follow the outline on pp. 343–346 for the
    critical slides of your presentation and their placement. Click here for help accessing a specific page number in your
    eBook.

    • Hints: Include the highlights of your elevator pitch, which shows
      that you understand your business. The elevator pitch is a concise description
      of your company—its product, market, competitive advantages, and so on. Whether
      pitching your business to an investor or describing it to a potential connection
      at a networking event, you need to be able explain your business succinctly to
      someone in the amount of time it would take to ride up a few floors in an
      elevator. Use the worksheet in the text (p. 362 | Your “Elevator
      Pitch”
      ) to develop your elevator pitch.
    • Hints: You must limit your presentation to twelve (12) slides. You
      do not want to overwhelm your audience with too many slides or bore them with
      information they already know.
  2. Cite three (3) resources you have used to complete the exercise.
    • Citations and references must follow APA format. The reference page is not
      included in the required page length

The specific course learning outcomes associated with this assignment
are:

  • Describe strategic planning techniques used to formulate alternative
    strategies designed to achieve stated business goals.
  • Create a plan to implement a firm’s strategy and manage the change from
    current operations.
  • Analyze strategies for exerting the internal leadership needed to drive the
    implementation of strategic initiatives and improve operating excellence.
  • Use technology and information resources to research issues in strategic
    management.
  • Write clearly and concisely about strategic management using proper writing
    mechanics.

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