Group paper #3: Environmental Analysis
An organization’s external environment has three components: the remote environment (macroeconomic), the industry environment, and the operating environment (in the organization itself). Conduct an environmental analysis using your organization or an organization with which you are familiar.
Your 700-1,050-word APA-formatted analysis should include the following:

  1. Identify the industry in which your organization operates.
  2. Identify key macroeconomic variables that affect your industry.
  3. Choose two macroeconomic variables from item b. Identify and locate in the Library and government databases the corresponding industry variable. For the last five years, create two charts. Each chart will include the macroeconomic variable and the corresponding industry variable.
  4. Based on the environmental scan completed in items b. and c. above, what challenges and opportunities exist for your firm in the operating environment?

 

  1. Create a five page power point slide explaining research paper.

 
 Rubric HWK #3:  Economic Environmental Analysis
 

Criterion Unsatisfactory Satisfactory Exceptional
1. Environmental Analysis
Identify Industry in Which Organization Operates (2) Did not identify the industry in which the organization operates. Identified the industry in which the organization operates. N/A
Identify Key Macroeconomic Variables that Affect Industry(5) Did not identify key macroeconomic variables that affect the industry. Identified key macroeconomic variables that affect the industry. N/A
Create Macroeconomic Variable Charts(5) Did not choose two macroeconomic variables, locate the corresponding industry variables, and create two charts for the last five years that include the macroeconomic variables and the corresponding industry variables. Chose two macroeconomic variables, located the corresponding industry variables, and created two charts for the last five years that include the macroeconomic variables and the corresponding industry variables. N/A
Identify Operating Challenges and Opportunities(5) Did not identify at least three challenges and opportunities that exist for the firm in the operating environment. Identified at least three challenges and opportunities that exist for the firm in the operating environment. In addition to meeting the requirements of satisfactory, justified choices with peer-reviewed sources, noting any opposing viewpoints.
2. Writing Standards

 
 
 
 

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