Department of Family & Consumer Sciences

FMD 258: Fashion Merchandising and Design Practicum

FINAL PROJECT:  SWOT ANALYSIS OF FASHION E-COMMERCE

Name:                                                                                                                                                                  /100 points

Directions:  Consider all that has been learned in the past 12 weeks about fashion e-commerce ( and bricks and mortar retail to a lesser extent if needed).  Using this knowledge develop a SWOT analysis of fashion e-commerce.

The following is the format you should use.  Please answer in complete sentences.  Use much critical thinking.

Overview of fashion e-commerce (10 points)

Introduce what you’ve learned about fashion e-commerce through the assignments this semester.

Strengths of fashion e-commerce (20 points)

List 10 strengths you have learned about fashion e-commerce.  Strengths are areas in which a brand is doing well on their e-commerce site.  Novel improvements are the ways they engage customers or  how they work with influencers.  These can include what you’ve read and those that are your own evaluation.  Explain why you selected each one from the many you could have selected.

Weaknesses of fashion e-commerce (20 points)

List 10 weaknesses you have learned about fashion e-commerce. Weaknesses are areas you believe should be improved, how, and why.   These can include what you’ve read and those that are your own evaluation.    Explain why you selected each one from the many you could have selected.

Opportunities of fashion e-commerce (20 points)

List 10 opportunities you have learned about fashion e-commerce. Opportunities mean open doors to more sales (parternships/collabs), ways to increase sales/profits by changing promotion, etc. These can include what you’ve read and those that are your own evaluation.   Explain why you selected each one from the many you could have selected.

Threats to fashion e-commerce (20 points)

List 10 threats you have learned about fashion e-commerce. Threats include the many cultural events that threaten or disrupt a business such as the Coronavirus.  These can include what you’ve read and those that are your own evaluation.   Explain why you selected each one from the many you could have selected.

Conclusions (10 points)

What do you conclude from your SWOT Analysis?   Include your predictions and suggestions for fashion e-commerce in the future.

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