As the research stresses the company enjoys more flexibility in terms of making decisions at the local levels. Decentralization for the company has also played a role in allowing the top management ample time to focus on long term planning. However, while the firm has decentralized most of its operations, there are certain divisions that are still centralized due to their importance. These divisions include, for instance, the human resource, finance, innovation and strategy division. On the other hand, the market for non-alcoholic beverages continues to grow, and Coca-Cola can use its economies of scale to expand its market base.

From the report it is clear the company needs to exploit include, for instance, India and China where there is a high demand for soft drinks due to hot climate conditions. In addition, there is also a growing market for still drinks as more customers are focusing health and wellness. Conversely, in order to remain competitive, the company needs to embrace innovation. Through innovation, the company will be in a position to develop a business strategy that is unique to the competition. The Coca-Cola is a multinational company that specializes in the manufacture of soft drinks. A pharmacist known as Stith Pemberton invented the firm’s main product, Coca-Cola in 1886. However, both the formula and Coca-Cola brand was later sold to Asa Candler in 1889, leading to the establishment of The Coca-Cola Company.

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