Strategic Planning

Compare and contrast two vertical market companies and their strategic plans and determine their differences in terms of product offerings, sales processes, target markets, management style, customer service techniques, Web site or online offerings etc.

Please select from one of the following examples of vertical market companies:

  • Sony and Toshiba
  • Nordstrom vs. Macy’s
  • Sears vs. JC Penney
  • Dell vs. Acer
  • Sams Club, vs. Costco
  • Staples vs. Office Depot
  • Zappos vs. 6pm.com
  • KiitchenAid vs. Subzero
  • Ford vs. Toyota

Submission Requirements:

Submit a Microsoft Word document of the following specifications:

  • Font: Arial, Size 12, double space
  • Length: 3–4 pages
  • Citation Style: APA
  • Did you meet the submission requirements?
  • Did you submit the assignments on time?
  • Did you list at least three differences between the two companies?

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