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The preferred style book for public relations writers is ____________.

Legal advice/ethics most often leads to _______.

An opinion poll is an example of ____________ research.

The most important public relations ethic is _____.

A smart CEO will always balance legal advice with _______________ advice.

One priority in a public relations plan is defining ____________.

_______ has little place in a news release.

The public relations writer should be the most ____________ writer in the organization.

The essence of public relations ethics is to ______________.

CEOs, increasingly, demand ___________, from their public relations professionals.

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