Review the Coca-Cola video on p. 84.
Coca-Cola life did not do well in the market. What is your assessment as to why this product failed with the consumer? Is there anything that Coca-Cola could have done to appeal more effectively with the consumer? Consider consumer buying factors.

Place yourself in the position of a consumer of your chosen company’s or business product or service. Select one step in the Buying Process (p. 76). As a consumer what step do you consider to be the most important and why? Be sure to use a consumer “lens” (through the eyes of the consumer).

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